Gucci presents the Cruise 2024 collection presented in Seoul, Korea. The collection embodies a style language cultivated by a digital generation of communities connected across continents. The dialogue between the House’s heritage and the electric impact South Korea has today.
This is the first show at the ceremonial courtyard of the 14th-century Gyeongbokgung Palace, located in the heart of Seoul. The collection’s shapes evoke the Gucci of the late 90s and are expressed in the colors of the 2010s. Generational codes switch to metropolitan dressing across casual and sportswear. Bourgeois streetwear, such as the bouclé skirt suit, the skill blouse, and kitten heel, splices with sportswear: scuba wetsuits are worn by windsurfers on the Han River. Explore the entire collection, celebrities, and details below.
GUCCI IN SOUTH KOREA
Gucci’s connection to South Korea began 25 years ago when the House opened its first flagship store in Seoul in 1998. Since then, the House’s presence in the country has grown consistently.
Korea is a vibrant hub of heritage, culture, and creativity, resonating worldwide with the House’s core values. Gucci has embraced this affinity with Korea through diverse projects and initiatives dedicated to celebrating the country and its distinctive identity and a shared desire to create lasting social impact in the communities and the fashion industry.