Alessandro Michele presents Gucci, Cyborg AW18-19 in Milan. Explore the full collection below. A text from philosopher Michel Foucault guides the premise of the strangely beautiful collection. Images courtesy, Gucci.
“The challenge of the disciplinary power is to impose a precise identity on the subject. This operation is carried out placing the subject inside binary fixed categories, as the normal/abnormal one, with the specific intent of classifying, controlling and regulating the subject. The regulative strategies prove so alluring that the subject voluntarily chooses to stick to that particular categorization, claiming its positioning inside a given social structure. In this frame of reference, the regulation of the living body uses the concept of identity as a device of bio-political control.” – Michel Foucault
“Gucci Cyborg is post-human: it has eyes on its hands, faun horns, dragon’s puppies and doubling heads. It’s a biologically indefinite and culturally aware creature. The last and extreme sign of a mongrel identity under constant transformation. The symbol of an emancipatory possibility through which we can decide to become what we are.”