As Milan begins to welcome autumn, Gucci unveils its Fall Winter 2024 women's campaign with a new chapter from Creative Director Sabato De Sarno's revolutionary vision. Gone are the abstract Ancora spaces of seasons past; in their place, a softly lit, intimate stage where personalities and fashion engage in a profound dialogue.
A Canvas of Contrasts
The collection elevates materiality with striking contrasts and plays. Luxurious wool coats stand alongside gossamer slip dresses. Delicate embroidery juxtaposes against the bold structure of outerwear. More than a fashion statement—Gucci celebrates a refined side of luxury that's inviting, distinctive, and unique.
Memorable Colors for Fall-Winter 2024
De Sarno's palette is a conversation starter, with the indelible 'ancora' red now bridging earth and sky tones. Rich, grounding tones provide the foundation, while unexpected bursts of color punctuate for dramatic effect. Each hue has been chosen not just for its beauty, but for its ability to enhance and elevate the wearer's natural radiance as first seen on the runway in Milan.
Accessories: The Gucci B Bag
Gucci presents a curated selection of innovative accessories to complete each look. The exciting new Gucci B bag takes the spotlight, its relaxed, oversized silhouette a nod to the free-spirited era of its mid-1950s predecessors. With its medium-length shoulder strap and distinctive double snap hook hardware, it's a piece of wearable history.
The GG Milano
Debuting alongside the Gucci B is the GG Milano, a top-handle handbag that serves as De Sarno's personal ode to the city that never ceases to inspire. This supple and elegant bag celebrates Milan's artistic soul and commitment to exceptional craftsmanship.
The Jackie Notte
The collection is complete with the iconic patent leather Jackie Notte bag, now offered in a spectrum of new shades. The emblematic shape continues to bridge the gap between heritage and modernity with its timeless style.
The New Face of Gucci
In this campaign, models Loli, Alaato, and Jiahui create gestures, looks, and expressions that breathe life into De Sarno's designs.
As we step into this new era of Gucci under Sabato De Sarno's creative direction, we see the house celebrating individuality through unmistakable luxury for a new generation.
Gucci's Fall-Winter 2024 collection and campaign emphasizes confidence and luxury through its esteemed heritage and exceptional use of material. With De Sarno’s Gucci you can expect to carry an unmistakable air of feminine confidence that extends far into the future.
