Gucci Launches Immersive ‘Who is Sabato De Sarno? A Gucci Story’ Experience on Apple Vision Pro

Following the successful release of the captivating documentary 'Who is Sabato De Sarno? A Gucci Story' last month, Gucci is thrilled to announce an exclusive, immersive experience available on Apple Vision Pro starting April 3. This innovative exploration of the short documentary, which offers an unprecedented glimpse into the creation of Creative Director Sabato De Sarno's debut collection for the House, promises to blend physical reality with virtual elements in a groundbreaking way.

The immersive experience, accessible only through the Gucci App on Apple Vision Pro, will allow users to dive deeper into the world of 'Who is Sabato De Sarno? A Gucci Story' for approximately 20 minutes. Throughout the journey, viewers will encounter 3D products, special effects, and backgrounds that seamlessly integrate with their surroundings, creating a unique and engaging experience.

As users move through the documentary, they will witness key moments come to life, such as the arrival of an iconic Milanese tram and the opportunity to interact with the new Gucci Jackie Notte bag introduced by Sabato De Sarno. The experience alternates between mixed reality and full immersion, transporting viewers directly to the streets of Milan, Italy.

Interaction with 3D items is a key feature of this immersive experience, with navigation and interactions steered by the user's eyes and hands. Viewers can skip through chapters and adjust the volume, ensuring a personalized and engaging journey through the documentary.

The release of the 'Who is Sabato De Sarno? A Gucci Story' exclusive experience on Apple Vision Pro marks a significant milestone for Gucci, as the iconic fashion house continues to push the boundaries of storytelling and technology. By combining the artistry of the documentary with the cutting-edge capabilities of Apple's spatial computer, Gucci invites fashion enthusiasts and curious minds to explore the world of Sabato De Sarno and Gucci Ancora in an entirely new and immersive way.

As anticipation builds for this innovative experience, Gucci once again demonstrates its commitment to creativity, collaboration, and the power of storytelling, redefining the way audiences engage with fashion and technology. The launch of this immersive experience on Apple Vision Pro is set to captivate viewers and solidify Gucci's position as a trailblazer in the industry.