Gucci Launches Powerful Video Series for Gucci CHIME, a Global Campaign for Gender Equality
June 10, 2023
Gucci commemorates the 10th anniversary of the Gucci CHIME campaign with a poignant video series directed by Sharmeen Obaid-Chinoy, a two-time Academy Award-winning filmmaker. This milestone is marked by a renewed commitment to advancing gender equality globally. Founded by Gucci, Beyoncé Knowles-Carter, and Salma Hayek Pinault, the campaign has raised $21.5 million over the past decade, impacting the lives of 635,000 girls and women across 92 countries through 500 projects supported by 185 non-profit partners.
The video series features influential voices such as Annie Lennox, Halle Bailey, Julia Roberts, Idris Elba, Alia Bhatt, Serena Williams, and John Legend, along with Gucci CHIME co-founder Salma Hayek Pinault. Directed by Sharmeen Obaid-Chinoy, the series captures personal anecdotes and impassioned narratives, showcasing a diverse range of artists, activists, and advocates. The videos can be streamed on Gucci's social channels and official YouTube account.
To mark this milestone, Gucci reaffirms its commitment to NGOs and grassroots organizations working for gender equality worldwide. As the private sector lead on UN Women's Generation Action Coalitions, Gucci commits to the Feminist Movements & Leadership action coalition for the next five years. The campaign continues to support vulnerable groups, including disabled women and girls, Indigenous women and girls, and those in the Global South.
As Gucci celebrates a decade of the CHIME campaign, the company's President and CEO, Marco Bizzarri, emphasizes the importance of ongoing progress and positive change. Throughout 2023, Gucci and its partners will celebrate the CHIME campaign's accomplishments while furthering their mission to create meaningful change in the lives of girls and women worldwide.
Gucci CHIME, founded in 2013, aims to unite voices and inspire participation in the fight for gender equality. With the support of influential leaders on the Gucci CHIME Advisory Board and collaborations with diverse feminist organizations, the campaign remains committed to uplifting marginalized communities and amplifying their voices.