Gucci teams with Vans on new Roblox collaboration

April 14, 2023

gucci town vans world

Gucci Town and Vans World collide in their first Roblox collaboration, a scavenger hunt to collect fabrics and patterns.

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An initiative by Vault, Gucci Continuum invites designers, brands, and artists to reinterpret past Gucci pieces through their creative lenses. Vans envisioned a series of sneakers as an ode to its early days when customers could choose their favorite fabrics.

Unveiled in May 2022, Gucci Town is a dynamic space for building connections through shared experiences. Following its takeover by Miley Cyrus, Gucci Town continues to evolve.

The Gucci Town x Vans World scavenger hunt begins today and through May 13.