Gucci to Showcase Cruise 2025 Collection in London on May 13

February 5, 2024

A composite image featuring a smiling Sabato De Sarno in a black t-shirt leaning against a rough textured wall on the left, and an aerial view of London showcasing iconic landmarks such as the River Thames and the London Eye during golden hour on the right.

In an exciting development that bridges past and future, Gucci announces its upcoming Cruise 2025 collection, curated by the esteemed Creative Director Sabato De Sarno, to be unveiled in the historic city of London on May 13.

This strategic selection of London as the venue not only pays homage to Gucci's profound roots in the British capital but also underscores the city's pivotal role in shaping the brand's illustrious narrative as an emblem of Italian craftsmanship, avant-garde creativity, and groundbreaking design.

Gucci's London Legacy

The narrative of Gucci is deeply interwoven with the streets of London, tracing back to 1897 when Guccio Gucci, a young visionary, embarked on a journey at the prestigious Savoy hotel. As a luggage porter and liftboy, he was immersed in the world of the international elite, absorbing the essence of luxury and sophistication that would later define the Gucci legacy.

This formative experience in London catalyzed Guccio's ambition to redefine the art of luggage making, leading to the establishment of the first Gucci store in Florence in 1921. The upcoming Cruise 2025 showcase in London is a bridge between foundational moments that have shaped Gucci's identity.

A Century of Gucci

With its roots extending back to Florence in 1921, Gucci has evolved into a leader of luxury, celebrated for its innovative designs, unparalleled craftsmanship, and the relentless pursuit of creative excellence. As Gucci embarks on its journey into the next century, it continues to redefine the parameters of luxury, honoring its heritage while embracing the future with open arms.

Discover more about the legacy and future of Gucci at, and join us in anticipation of a historic moment in fashion as Gucci unveils its Cruise 2025 collection in the heart of London, where the story of Guccio Gucci first began.