Gucci raised the curtain on its new virtual experience on Roblox. Named ‘Gucci Town,’ the immersive experience takes visitors through a virtual version of Gucci by artistic director, Alessandro Michele. Visitors travel from the central piazza to an arena filled with Gucci-inspired competitions. There’s also a Creative Corner where visitors can experiment with patterns, colors, and shapes. The space will later host visiting artists and showcase their works.
The Roblox community will also find some of Gucci’s latest product drops and collaborations on the platform. Who can forget Gucci’s own digital store, Gucci Shop? It’s a boutique where visitors can purchase digital Gucci items (in GG currency) to collect or to style their Roblox avatars. When you’re tired from shopping there’s also a digital Gucci cafe. It’s a space where visitors can meet new friends over a digital coffee.
Gucci has been recognized for its forward looking digital experiences. In May 2021, the brand won a Webby Award for the Gucci Garden. This new collaboration with Vault marks a new chapter for the house and for its Roblox Community. See more Gucci content on Rain and learn more about Gucci Town below.