“The centennial, for me, represents an opportunity to bear witness to Gucci’s eternal vitality that year after year, is reborn, it renews itself, reestablishing an unusual relationship with contemporaneity as a boy, forever young, observing the world with a powerful vision. I recognized the manifestation of its youth in its having intercepted and traversed, for one hundred years now, popular culture in all its forms. Above all, in music: the only medium, aside from fashion, more reactive to the times that mutate and mark the new, the today, the now”Alessandro Michele.
Gucci turns 100 and creative director, Alessandro Michele, is celebrating in the only way he knows how: with glamour. The centennial celebration of the mansion brings a series of popup shops that will carry exclusive Gucci 100 items. Locations planned include: New York’s Meatpacking District, a new neighborhood for the House, Miami Design District’s Paradise Plaza, South Coast Plaza’s Jewel Court, as well as additional In Store Pop-Up locations in existing stores in Houston, Beverly Hills, Chicago, Atlanta, San Francisco, and Toronto.
Take a peak at the campaign captured by Christopher Simmonds below.