Gucci Unveils A Groundbreaking Documentary – The Story Behind Sabato De Sarno’s Debut
March 16, 2024
In an exciting development for fashion and cinema, Gucci announces the premiere of a compelling documentary titled Who is Sabato De Sarno? A Gucci Story. Directed by the renowned Ariel Schulman and Henry Joost, this documentary offers an exclusive look into the making of the Gucci Ancora fashion show, marking the debut of the brand's new Creative Director, Sabato De Sarno. The documentary is set to make its debut on the Mubi platform on March 15, 2024, narrated by the talented actor and Gucci Ambassador, Paul Mescal.
Who is Sabato De Sarno? A Gucci Story promises a journey into the heart of Gucci's transformative era under the helm of Sabato De Sarno. The 20-minute short film provides an intimate look at De Sarno's inaugural collection, showcasing never-before-seen footage that highlights the intricate teamwork and creativity that go into a fashion show of this magnitude. This narrative transcends traditional boundaries of fashion, offering a behind-the-scenes look at the passion, dedication, and collective effort that drives Gucci's creative process.
The film explores the enigmatic artistic vision of Sabato De Sarno and captures the essence of the fashion world in the modern era. It invites audiences to explore the magic behind the curtains, providing an opportunity to get to know the man behind the brand's new direction. Viewers will be treated to a deep dive into the creative process, from conception to the meticulous execution behind the scenes, unveiling the untold stories that have shaped the Gucci Ancora collection.
In addition to its premiere on Mubi, Gucci is set to host screenings of the documentary in major cities worldwide, bringing the enchanting world of Gucci Ancora to the big screen. From April 3, an enhanced edition of the documentary will be available exclusively on Apple Vision Pro, marking a first in the fashion and luxury industry. This version will offer viewers an immersive experience, allowing them to dive deeper into the artistry of Gucci's latest collection. Moreover, through a partnership with Air France, Who is Sabato De Sarno? A Gucci Story will be accessible on all flights throughout April, broadening its reach to a global audience.
As Gucci embarks on this new chapter with Sabato De Sarno at the forefront, the documentary celebrates its continual evolution in the world of luxury fashion. Who is Sabato De Sarno? A Gucci Story is an invitation to experience the beauty, creativity, and vision that defines Gucci today. Explore an exclusive sneak peek of the film below.
