Gucci is proud to present its latest exhibition, "Gucci Visions," at Gucci Garden in Florence. This immersive and playful exhibition takes visitors on a captivating journey into the decade-defining creativity and masterful craftsmanship that lies at the heart of the brand.
Gucci Visions
"Gucci Visions" offers a panoramic view of the House's 102-year history, paying tribute to its signature designs, iconic emblems, and the talents of its Creative Directors and artisans over the years. By delving into Gucci's heritage codes, the exhibition unveils the brand's spirit of adventure, ingenuity, and unwavering dedication to Italian craftsmanship.
This exhibition marks a new chapter for Gucci Garden, situated in a 14th-century Florentine palazzo. It begins with an illustrated timeline that unfolds as visitors ascend the various flights of stairs, tracing the House's history through key dates, events, and influential figures. Eight individual rooms on the first and second floors offer a glimpse into different facets of Gucci's unique story.
Gucci Origins to Web3
Each room showcases Gucci's signature themes and icons, such as the Bamboo bag, the GG monogram, and the Flora pattern. Visitors have the opportunity to explore the origins and history of these elements, discovering what has made them central to Gucci's evolving allure. From heritage-inspired luggage designed for the modern traveler to stunning gowns created for celebrities throughout the decades, the exhibition demonstrates Gucci's commitment to its visionary and enlightened approach. Additionally, the exhibition highlights Gucci's innovative presence in the Metaverse, showcasing recent initiatives in Web3 and virtual realms.
Stars
One room, "Stars," celebrates Gucci's long-standing relationship with dignitaries, celebrities, and creative leaders. Mirrors and digital screens create a multiplying effect, amplifying the bespoke gowns displayed, each custom-made for a leading figure in film or music. The room reflects Gucci's ongoing connection with celebrity culture and its ability to reinvent and reimagine itself in the digital era.
Travel
The "Travel" room pays homage to Guccio Gucci's original vision of creating elegantly designed and beautifully made luggage for the modern traveler. Displayed against LED animations envisioning infinite pathways forward, the room showcases a range of exquisite luggage and bags, including vintage designs and contemporary collections. It highlights how Gucci's heritage has continuously evolved to meet the needs of contemporary lifestyles.
Icons
"Icons" presents three legendary bags—the Bamboo 1947, Horsebit 1955, and Jackie 1961—that embody fundamental aspects of Gucci's identity. Over 400 different versions of these iconic handbags are gracefully arranged on mirrored shelves, showcasing the House's virtuosity across time.
Other rooms, such as "Bamboo," "Codes," "Fashion," and "Flora," offer immersive and kaleidoscopic experiences that delve into Gucci's unique patterns, emblems, and iconic designs. They showcase the brand's ability to reimagine and reinterpret these elements, creating a dialogue between the past, present, and future.
"Gucci Visions" is an inspiring journey that illustrates how Gucci has remained a pinnacle of creativity and luxury quality for over a century. The exhibition reflects how the brand's iconic designs and progressive ideas not only mirror the times but also define them.
Address and details
Located in Florence's historic Palazzo della Mercanzia, Gucci Garden is a multifaceted space that includes a gallery hosting the exhibition, a boutique offering exclusive products, Gucci Osteria da Massimo Bottura (a restaurant by the three-Michelin-star chef), and Gucci Giardino 25 (an all-day café and cocktail bar). gucci.com
Gucci Garden
P.za della Signoria, 10, 50122 Firenze FI, Italy
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