Gucci Unveils Holiday Elegance with New Gift Campaign

November 16, 2023

As twinkling lights start to adorn the city streets and the chill of winter whispers of coming celebrations, Gucci heralds the festive spirit with the launch of its exclusive Gift Campaign. The campaign, a reflection of Creative Director Sabato De Sarno’s vision, invites admirers and gift seekers alike to explore a world of luxury and timeless style.

Understated elegance meets sumptuous texture with a vibrant green faux fur coat, complemented by a sleek, blush-toned Gucci shoulder bag, highlighting the brand’s commitment to chic, cruelty-free fashion.

A Global Tapestry of Pop-Up Wonders

In the heart of fashion capitals—Paris, London, Shenzhen, and Bangkok—Gucci's pop-ups emerge as destinations of wonder, open through November and December. These ephemeral spaces are not just stores but experiences, where the art of gifting is elevated to an expression of the House’s rich heritage and craftsmanship.

The Creative Evolution Under De Sarno

Sabato De Sarno's fresh creative direction takes a celebratory turn in this latest initiative. The Gucci Gift Campaign, captured through Anthony Seklaoui's lens, portrays intimate vignettes brimming with joy, love, and the warm glow of family—a nod to the Gucci Ancora collection's debut themes.

A bold statement of luxury: a plush faux fur coat, accessorized with a classic black Gucci handbag, epitomizing the fusion of opulence and fashion-forward styling.

A Tapestry of Textures and Hues

The campaign presents an assortment of textures and colors, merging sleek lines with sparkling accents. From the iconic handbags in an array of colors and finishes to the travel-ready Valigeria collection, each piece is a testament to Gucci's commitment to elegance and versatility.

The Iconic Horsebit: A Symbol Reimagined

Gucci’s Horsebit motif, a storied symbol of the House, is reenvisioned across the Gift selection. It graces shoes, handbags, and an array of apparel, infusing the collection with a sense of heritage and renewed imagination.

The Enchantment of the Horsebit

The narrative of the Horsebit expands beyond mere decoration. It becomes a storyteller in its own right, guiding the design of window displays and pop-up interiors. The signature hardware is transformed into the seals of gift boxes, hinting at the high-end surprises that await within.

Embracing the spirit of travel with Gucci. Celebrate with a collection of the iconic Gucci Valigeria travel pieces, showcasing the GG canvas and timeless design.

Discover the Magic of Gifting with Gucci

As the year draws to a close, Gucci extends an invitation to discover the perfect gift, a token of enduring beauty and craftsmanship. The full Gucci Gift selection is available for a limited time in selected stores worldwide and online, promising to make this holiday season truly unforgettable.