Gucci Unveils Holiday Elegance with New Gift Campaign

As twinkling lights start to adorn the city streets and the chill of winter whispers of coming celebrations, Gucci heralds the festive spirit with the launch of its exclusive Gift Campaign. The campaign, a reflection of Creative Director Sabato De Sarno’s vision, invites admirers and gift seekers alike to explore a world of luxury and timeless style.

In the heart of fashion capitals—Paris, London, Shenzhen, and Bangkok—Gucci's pop-ups emerge as destinations of wonder, open through November and December. These ephemeral spaces are not just stores but experiences, where the art of gifting is elevated to an expression of the House’s rich heritage and craftsmanship.

Sabato De Sarno's fresh creative direction takes a celebratory turn in this latest initiative. The Gucci Gift Campaign, captured through Anthony Seklaoui's lens, portrays intimate vignettes brimming with joy, love, and the warm glow of family—a nod to the Gucci Ancora collection's debut themes.

The campaign presents an assortment of textures and colors, merging sleek lines with sparkling accents. From the iconic handbags in an array of colors and finishes to the travel-ready Valigeria collection, each piece is a testament to Gucci's commitment to elegance and versatility.

Gucci’s Horsebit motif, a storied symbol of the House, is reenvisioned across the Gift selection. It graces shoes, handbags, and an array of apparel, infusing the collection with a sense of heritage and renewed imagination.

The narrative of the Horsebit expands beyond mere decoration. It becomes a storyteller in its own right, guiding the design of window displays and pop-up interiors. The signature hardware is transformed into the seals of gift boxes, hinting at the high-end surprises that await within.

As the year draws to a close, Gucci extends an invitation to discover the perfect gift, a token of enduring beauty and craftsmanship. The full Gucci Gift selection is available for a limited time in selected stores worldwide and online, promising to make this holiday season truly unforgettable.