Gucci unveils its latest collection, PALACE Gucci from Gucci Vault. The brand's Creative Director, Alessandro Michele, invited Palace Skateboards and co-founders, Lev Tanju and Gareth Skewis, to meld the brand codes of Gucci with the London streetwear brand. Diverse narratives take shape and reverberate in all directions. A clash of worlds, or a crash of opposites, the collection discovers convergence, obsessions and meanings that unify the two brands as a single aesthetic expression.
The campaign
Palace x Gucci
A defining underground force of men’s fashion in the 2010s, Palace here echoes Gucci’s heritage and legacy through a range of pieces that hybridize the creative universes of the two - inherently Italian, boldly British, translated anew. Inspired by Palace’s back-catalog and Gucci’s undeniable, cross-generational influence on youth culture, the collection focuses on the street - a place of fascination for Alessandro Michele, where fashion comes alive. The road, the rodeo, skate, and sport all fuse together in pieces that reflect the multifaceted identity of modern street culture, from soccer to house music, to moto-riding. Palace Gucci epitomizes fashion without hierarchy, liberated and democratic.
Gucci Vault
The collection will be retailed online from October 21st exclusively through Gucci Vault, the concept store launched by Gucci in September 2021. For the first time since its inception, Vault will also be taken offline and IRL, assuming physical form through pop-up stores in Paris, Milan, Tokyo, Osaka, and Bangkok, as well as takeovers of Palace stores in London, New York, Los Angeles and Tokyo, the first time the brand has ever allowed another creative to reconfigure these cult destinations.
MOTO GUZZI
Reflecting the diverse experiences within Vault - at times drawing from the past, discoursing with the future, and always rooted firmly in the contemporary, giving a form to the unthinkable - the Palace Gucci collection extends beyond clothing. A duo of unique items - surprises, unanticipated but perhaps to be imagined from this renegade pairing - manifests the collaboration’s nonconformist spirit. Palace's obsession with motorcycle culture ignited a never-before-seen partnership with MOTO GUZZI, thus sparking a sizzling limited-edition of the iconic V7 motorbike of 50 pieces.
The three brands blend on a tank ‘dressed’ in Palace’s classic woodland camo and upholstered in GG embossed leather; the signature prints combine on the side panniers, camo cross-hatched with the Palace Gucci collaborative monogram. The result is a retro-infused motorbike model, suggesting the 1960s originals filtered through the codes of the street and revamped for today. And, in a wry and witty nod to the name and notion of the ‘Vault,’ a dual-branded Palace Gucci safe is proposed, clad in the Palace Gucci monogram, produced by Conforti in a strictly limited edition of just ten worldwide. Recalling the look of Gucci’s classic travel trunks, the front features a golden logo of the two brands, and the inside is lined with embossed suede, a unique ode to the idea of the portable ‘wunderkammer.’
About Gucci Vault
A dynamic and free creative space shaped and defined by experimentation and open to constant reinterpretation, Gucci Vault is the perfect environment to unveil this special meeting and melding of approaches. In this framework, past, present, and future can harmoniously collide. @gucci @palaceskateboards