Gucci Wooster Boutique Reopens With Star Power: Jessica Chastain and Elliot Page Celebrate Sabato De Sarno’s Debut

February 11, 2024

Elliot Page, dressed smartly in a white shirt and black tie, is smiling and engaging with guests at the Gucci New York Wooster Boutique reopening event.

Amidst the glamour of New York Fashion Week, Gucci's Wooster Street boutique in New York City reopened its doors in grand style. The event marked the debut of Sabato De Sarno, the heralded new creative director whose vision is set to chart Gucci's course into the future. This event further brought together the worlds of fashion, art, and celebrity, highlighted by the presence of Jessica Chastain, Elliot Page, and Romy Madley Croft.

Art and Fashion Collide

Amidst a luminous setting at Gucci Wooster’s reopening, attendees revel in live music and fashion, capturing the moment with enthralled admiration. Imagery courtesy of BFA.

DJ Romy Madley Croft set the tone for the evening, complementing Sabato De Sarno’s debut collection with her captivating performance. The event was further enriched by a celebration of contemporary artworks, emphasizing Gucci's deep-rooted connection with the art world.

The arrival of stars like Daisy Edgar-Jones added to the evening's luster, as fashion-forward attendees celebrated the intersection of Gucci's legacy and contemporary artistry.

Featuring an immersive art display, the boutique showcased pieces from notable artists like Sasha Stiles and Larry Bell, blending artistic innovation with Gucci's fashion narrative. This meeting of auditory and visual artistry underscored the integration of diverse creative expressions that define Gucci's ethos.

Jessica Chastain strikes a graceful pose, holding a Gucci Bamboo 1947 Super Mini Bag.

The Reimagined Wooster Boutique: Heritage and Modernity

A Gucci Ancora display greets guests to the newly renovated Wooster boutique in SoHo.

The landmarked Gucci Wooster boutique, now meticulously renovated, and spanning an entire city block, marries SoHo's historical elegance with cutting-edge design. Its interior boasts original cast-iron columns set against a backdrop of contemporary luxury, embodying the Ancora SS24 collection's vibrant ethos. The space not only reflects Gucci's past but also unfolds a vision for its future.

Spotlight on the Ancora SS24 Collection

Reflecting on the Ancora SS24 collection's vibrant colors and renewed sensuality, Sabato De Sarno shared with Vogue his aspiration for the collection to spark a renewed love affair with Gucci's timeless charm.

Gucci's Star-Studded Reawakening

Jodie Turner-Smith embodies the bold and joyous spirit of the Gucci SS24 Ancora collection, wearing a dazzling green coat and Jackie Notte bag.
India Mullen, Daisy Edgar-Jones, Maude Apatow attend the event, clad in Gucci's latest designs.

The glamorous reopening, attended by icons such as Jessica Chastain and Elliot Page, highlighted Gucci's deep-seated ties with Hollywood, reminiscent of the brand's iconic Gucci Love Parade along Hollywood Boulevard. This event further cements Gucci's status as a pinnacle of luxury fashion and a cultural cornerstone in downtown New York.

Step into the world of Gucci at the Wooster boutique—a reflection of fashion's evolving narrative under Sabato De Sarno's creative direction. Each piece in collections like Ancora is a chapter of joy and craftsmanship, waiting to be discovered by those who hold Gucci close to their hearts.