Gucci Wooster Boutique Transforms Space into Futuristic Sneaker Lab Featuring Cub3d and Re-Web
January 23, 2025
The restored GUCCI Wooster boutique now houses a fluorescent showcase of its new sneaker collections. The installation, running through February 17th, places two distinctive silhouettes – the tech-forward Cub3d and the heritage-inspired Re-Web – at the intersection of Italian craftsmanship and streetwear innovation.
Fresh from its debut at Milano Design Week, the Cub3d sneaker became an instant favorite for both its design and sustainable innovation. The sustainability commitment from Creative Director Sabato De Sarno manifests in the sneaker's upper, crafted from Demetra — the house's proprietary material composed of 70% plant-based raw materials. The distinctive sole features a three-dimensional Interlocking G motif, available in purple, beige, grey, white, and black.
The Re-Web, De Sarno's inaugural sneaker for the house, reinterprets the iconic web stripe through contemporary design. The low-top silhouette comes in variations from pure leather to sophisticated combinations of signature GG canvas, merino wool-effect fabric, and crystal embellishments.
The installation's matching furnishings showcase these innovations against the Wooster boutique's industrial backdrop, highlighting GUCCI's evolution in luxury sneaker design.
