Nestled in SoHo, the reimagined Gucci Wooster boutique redefines luxury retail, blending the brand’s heritage with the vibrancy of its SS24 collection and a deep commitment to art.
A Reverence for Craftsmanship and Creativity
The revitalization of Gucci's Wooster boutique is a masterful homage to its historical context, carefully preserved under landmark protection. Covering a city block, the boutique's dual entrances on Wooster Street and West Broadway seamlessly blend into SoHo's dynamic streetscape.
Within its expansive 10,000 square foot layout, the boutique reflects SoHo's iconic iron and brickwork, thoughtfully restored to honor the neighborhood's rich architectural heritage. This careful preservation is intertwined with Gucci's modern sensibilities. The result is a retail composition that captures the essence of SoHo's artistic legacy while providing a canvas for Gucci's forward-thinking fashion ethos.
The SS24 Collection: A Narrative of Emotion and Expression
Within its storied walls, the 'GUCCI ANCORA' Spring Summer 24 collection unfolds, epitomized by the exclusive vibrant acid green Jackie Notte bag—a beacon of the collection's joyous spirit. Complementing the collection's energy, Sasha Stiles' dynamic artwork 'REPETAE: Again, Again' at the entrance sets a vibrant tone for the entire boutique.
From Fashion Narratives to Artistic Dialogues
Echoing SoHo’s artistic spirit, the boutique showcases a selection of modern and contemporary art, including thought-provoking pieces by Boetti, Fontana, and Bell, among others. Placed throughout the boutique, these artworks create a rich, immersive experience that complements the SS24 collection, inviting a dialogue between fashion and art.
Tower-1
2024
Courtesy of the Artist and Amanita
Giovedì ventiquattro settembre millenovecentosettanta
1970
Courtesy of Agata Boetti
“Utrecht” armchair by Gerrit Thomas Rietveld – Cassina iMaestri Collection
Larry Bell
Bill SS
2019
Courtesy of the Artist and Hauser & Wirth
Larry Bell
Untitled SS
2018
Courtesy of the Artist and Hauser & Wirth
Larry Bell
Untitled SS
2019
Courtesy of the Artist and Hauser & Wirth
Literature and Luxury at Gucci Wooster
The Gucci Wooster Bookstore, nestled within the boutique, emerges as a cultural haven, where the exclusive "Gucci Prospettive 1: Milano Ancora" series reflects the brand’s dedication to the confluence of thought, art, and expression.
The Gucci Wooster Bookstore is not only a retail space but also a treasure trove of exclusive titles and special editions, making it a must-visit for collectors of fashion, art, and literature.
A Grand Opening Reflecting the Gucci Ethos
The grand opening was a celebration of Gucci's ethos, with the traveling Ancora Airstream and exclusive Ancora postcards fostering a sense of community across New York City’s iconic landmarks.
Step into Gucci Wooster to explore a world where fashion meets art with style and substance. Discover exclusive collections, artwork, and literature, each promising a unique glimpse into Gucci's innovative spirit.
Boutique Details:
Gucci Wooster
63 Wooster St., New York, NY 10012
Phone: +1 212 710 8980