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Gucci’s “Allegoria” Campaign: A Masterpiece of High Jewelry

Gucci’s “Allegoria” Campaign: A Masterpiece of High Jewelry

Gucci’s latest high jewelry campaign, revealed in Milan and featuring Daria Werbowy, resonates the House’s craftsmanship and artistic vision. The campaign, spearheaded by Creative Director Sabato De Sarno and captured by David Sims at the iconic Chateau Marmont, unveils the “Gucci Allegoria” collection, imbued with nature’s transformations expressed through exceptional jewelry design.

Seasons Interpreted Through Precious Stones

The Gucci Allegoria collection showcases an exquisite array of antique and rare gemstones, including old mine European-cut stones reminiscent of the art deco era. These stones, cut by hand in the period from 1890 to 1930, offer a kaleidoscope of emotions through their larger facets and subtle colors.

The unique cuts, ranging from fan to briolette, paisley, and kite shapes, further elevate the collection’s allure, combining Gucci’s creative flair with a nod to nature’s ever-changing beauty. The campaign highlights key pieces, including a yellow gold necklace with yellow sapphires and tourmalines, worn by Werbowy, capturing the essence of joy and the vibrancy of life.

Gucci’s Ode to Ephemeral Elegance

This campaign hones in on the narrative of elegance and an ode to the fleeting beauty of nature, aligning with Gucci’s consistent ethos of luxury and sophistication. The Allegoria collection is an evolution in the realm of high fashion, marrying nature with the artistry of fine jewelry; learn more about the exclusive collection on Gucci’s official website.

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