In a moment of nostalgia and style, Gucci’s Fall Winter 2023 campaign welcomes a campaign celebrating fashion, history, and innovation. This season, the fashion powerhouse introduces a breakthrough campaign featuring renowned models Vittoria Ceretti, Aboubakar Konte, and Brando Erba. The campaign, lensed by the legendary photographer David Sims, unfolds against a distinct green backdrop with an elevator—a nod to the set of the women’s FW23 fashion show held in February.
Signature Silhouettes Across Eras
The imagery and film of the campaign serve as a visual spectacle, offering a glimpse into a series of signature silhouettes that seamlessly blend ready-to-wear and accessories from various eras of the House’s illustrious history.
The Iconic Gucci Horsebit Chain Bag Returns
At the center of this sartorial journey stands the latest archival reprisal: the Gucci Horsebit Chain bag. Introduced for the first time two decades ago in Tom Ford’s Fall Winter 2003 collection, the new Horsebit Chain bag pays homage to Gucci’s heritage by reimagining the iconic Horsebit hardware. This hardware, originally conceived by Aldo Gucci in 1953 as an embellishment for loafers, has become emblematic of the brand’s legacy. In this reimagined rendition, the Horsebit takes center stage in a maxi version, accompanied by a double shoulder strap.
A Bag of Versatility and Timelessness
The Fall Winter 2023 campaign showcases the bag in various renditions, including padded leather, shearling, crystal, and contrast-leather options. The campaign explores the versatility of the Horsebit Chain bag. Ceretti effortlessly demonstrates multiple ways to carry it—by hand, on the shoulder, or as a clutch—highlighting the bag’s timeless appeal that effortlessly straddles the line between the aesthetics of a bygone era and contemporary fashion.
As the Fall Winter 2023 appears in stores and online, Gucci’s latest campaign reminds us that fashion is an art form where the past, present, and future come together to create something truly extraordinary. Discover the campaign and more Fall Winter 2023 offerings on gucci.com.