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Gucci’s Hacker Project

Gucci’s Hacker Project

For Gucci’s holiday campaign, creative director, Alessandro Michele, teams up with Christopher Simmonds and Harley Weir to blend or rather hack the codes of Gucci and Balenciaga. The brand is also launching a series of Gucci pop-ups with a Gucci Gift selection that debuts in multiple New York locations, Beverly Hills, Chicago, Miami Design District and Costa Mesa. The holiday hack collection features pieces that shook the internet when the shocking ‘hack’ premiered on the runway earlier this year.

Explore the campaign film and images below, courtesy of Gucci.


Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer and Director: Harley Weir
Make up: Thomas De Kluyver
Hair: Paul Hanlon

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