Gucci unveils a new colorful collection centered around the pineapple. Long before modern commodification, the pineapple was a symbol of luxury. In fact, the tropical fruit would be rented out for parties often for prices reaching into the thousands of dollars.
The collection’s campaign is set in the known Colony Hotel in Palm Beach where a cast of characters relax in the vivid setting. Ready-to-wear including pieces raining from formalwear to fleece tracksuits, sneakers and leather accessories.
Explore the full campaign images and film below, courtesy of Gucci.