Gucci’s New Summer-Inspired Lido Collection Will Transport You to the Glamorous Italian Riviera!

Gucci's latest collection, Gucci Lido, is making waves this summer, transporting us to the sun-drenched shores of Italy's iconic beach clubs. Creative Director Sabato De Sarno's masterful vision comes to life through a captivating campaign, encapsulating the essence of a carefree Italian summer.

Gucci Lido blends sophistication and comfort, offering pieces perfect for any coastal getaway. The iconic Gucci Jackie and GG Marmont bags have been reimagined in straw effect raffia and canvas variations, exuding an irresistible laid-back charm. Colorful GG canvas accessories, such as the Gucci Luce and Moon Side bags, add a playful touch, while neon details give classic motifs a modern edge.

Experience the essence of Gucci Lido firsthand at exclusive pop-up locations in the world's most sought-after resort destinations, from Porto Cervo and Capri to the Hamptons and Saint-Tropez. Immerse yourself in the vibrant world of Gucci Lido and discover exclusive pieces that embody the House's signature luxury.

For an unforgettable Gucci Lido experience, the House invites you to a private event at the stunning Hotel Il Pellicano on the Tuscan coast from May 24 to May 26. Indulge in the art of Italian hospitality and bask in the breathtaking beauty of the Mediterranean landscape.

Embrace the Italian summer with Gucci Lido – a collection that celebrates the joy, spontaneity, and vibrancy of coastal living. Don't miss your chance to own a piece of this enchanting collection and make a statement wherever your summer adventures take you.