Hanni Of NewJeans Stuns In New UGG Campaign As Global Brand Ambassador

In an electrifying moment of global influence, UGG® unveils Hanni, the breakout star of NewJeans, as its latest Global Brand Ambassador. UGG® sets a fresh direction with its Spring/Summer 2024 collection, marking an exciting collaboration, celebrated for its iconic comfortable footwear.

Hanni shares, 'UGG is a brand that I have grown up with and that exist very fondly in a lot of my younger memories,' making her appointment as their Global Ambassador surreal. 'I'm also ecstatic and looking forward to sharing my love for UGG with you as well!! <3' Her collaboration with UGG® bridges her personal story with the iconic footwear brand.

The Spring/Summer 2024 campaign, captured through the lens of Ken Ngan, portrays Hanni in a vibrant new way. She breathes life into the GoldenGlow and Stratus sandals, and the Venture Daze clog and slide, turning the mundane into the extraordinary. In the 'To-Play list' campaign, Hanni leads us on an adventure brimming with quirky tasks that showcase her fun-loving nature, perfectly mirroring UGG®'s playful and spirited essence.

The Spring/Summer 2024 lineup features UGG®'s Venture Daze and Golden Collections that combine modern style with enduring comfort. The Venture Daze's hybrid designs offer versatility and sustainability with sugarcane EVA and suede, while the GoldenGlow sandals reinterpret the classic UGG® boot into a relaxed Californian commitment to eco-conscious materials.

The collection stands out with its blend of style, comfort, and sustainability. Beyond footwear, UGG embodies a lifestyle—reflecting sustainable fashion and comfortable footwear.

Starting today, March 13, the eagerly awaited styles from the campaign, as seen on Hanni, will be available at UGG.com, UGG® stores, and selected retailers nationwide, with the Stratus line following on April 1.

UGG®'s partnership with Hanni is a celebration of individuality, style, and the joy of fashion. Her vibrant personality invites everyone to embrace their unique style and embark on their own adventures. With this exciting new chapter, UGG® promises a season filled with exploration, self-expression, and unparalleled comfort.