Hed Mayner's Autumn Winter 2024 collection, titled "What’s a Classic?," explores the traditional elements of menswear, transforming them into something contemporary yet timeless. The collection is a response to changes in Mayner's native country, emphasizing a return to the roots of clothing design.
Technical Craftsmanship
This season, the focus is on the construction of recognizable garments, where shape is drawn from within. Utilizing materials like herringbone, pinstripe, and washed denim, the collection offers an almost-normal look with a comforting embrace.
Collaborative Innovation
The ongoing collaboration with Reebok is highlighted in this collection, featuring an updated take on classic sportswear construction. This partnership results in a bold reinterpretation of a brutalist basketball sneaker from the 1990s.
A New Proportion
Mayner’s designs are built around a wide vintage tailor's dummy, introducing unique proportions and an enveloping silhouette. The clothes echo the whispers of a stranger’s body, offering an illusion of familiar yet reformed fabrics.