Pradainvited three legendary visual artists to captureEuphoriastar,Hunter Schafer, for the new Prada Symbole handbag campaign.Catherine Opie,Thomas Ruff, andCarrie Mae Weemscapture the Prada Symbole handbag and actor in a series of three portraits.
Three artists, three sides of Prada, three different points of view.
"Each series of images connects to a cannon of artistic expression: Opie’s work revolves around the body and identity, new codes of beauty - her images seem to sculpt Schafer into a series of triangles, fusing woman and object, Ruff’s reinterprets ready-made images, distorting and manipulating reality - the objective value of a photograph, it questions our ideas of image. Lastly, Weems connects her imagery to concepts of identity, representation, projection - notions of transformation and courage."
The Prada Symbole is a new concept of an emblem, inspired by Prada's iconic Triangle. The logo was designed by Prada's founder, Mario Prada, in 1913 as a mark of quality, craft, and a symbol of luxury. Further, for the new handbag, the triangle symbol becomes a luxurious jacquard woven in the fabric of the handbag itself. In sum, the triangle continues to serve as a symbol of the ethos of Prada: past, present, future.
