Prada invited three legendary visual artists to capture Euphoria star, Hunter Schafer, for the new Prada Symbole handbag campaign. Catherine Opie, Thomas Ruff, and Carrie Mae Weems capture the Prada Symbole handbag and actor in a series of three portraits.
Three artists, three sides of Prada, three different points of view.
“Each series of images connects to a cannon of artistic expression: Opie’s work revolves around the body and identity, new codes of beauty – her images seem to sculpt Schafer into a series of triangles, fusing woman and object, Ruff’s reinterprets ready-made images, distorting and manipulating reality – the objective value of a photograph, it questions our ideas of image. Lastly, Weems connects her imagery to concepts of identity, representation, projection – notions of transformation and courage.”
The Prada Symbole is a new concept of an emblem, inspired by Prada’s iconic Triangle. The logo was designed by Prada’s founder, Mario Prada, in 1913 as a mark of quality, craft, and a symbol of luxury. Further, for the new handbag, the triangle symbol becomes a luxurious jacquard woven in the fabric of the handbag itself. In sum, the triangle continues to serve as a symbol of the ethos of Prada: past, present, future.