Stray Kids star and Versace Global Brand Ambassador Hyunjin showcases the versatility of the House’s latest footwear innovation in a striking new campaign photographed in Milan. A signature piece in his performances during this year's Stray Kids World Tour, the Mercury sneaker, takes center stage in a street-style context that bridges performance and everyday luxury.
In images that celebrate the House's hometown, Hyunjin wears a sophisticated Resort 2025 ensemble in deep burgundy, featuring golden Medusa Biggie hardware on the jacket's breast pocket. The coordinated look is personalized with a playful touch—a Medusa Fluffy charm from the Versace Tag bag collection, artfully placed at the waist.
The Mercury sneaker is a triumph of innovative design, comprising 86 precisely engineered components. Its complex structure, including 30 pieces for the upper and lining alone, creates what Versace describes as 'a cocoon of comfort, protection, and support. Hyunjin sports the classic M_VS_01 model, one of four variations in the Mercury line, which also includes the rhinestone-embellished M_VS_02 and the detailed artisanal M_VS_03.
This campaign continues the Italian luxury House’s strategic embrace of K-pop's global influence, with Hyunjin embodying the perfect fusion of contemporary youth culture. The images capture an authentic moment of style in motion, proving that Versace's technical innovation can seamlessly transition from stage to street.
Discover more about Hyunjin’s Versace campaign and the Mercury sneaker at versace.com.
