Fashion editorial

Imperfect shining

March 11, 2021

Photographer Taku Urata and videographer Dag capture Rui Hijikata in a surreal editorial exclusive to RAIN. Shot in Japan, the editorial is styled with a mix of emerging and established brands such as Undercover, Balmung, and Lecavalier.

Taking moonlight and madness as inspiration, Urata says of the story, "imperfection is beauty, madness is genius and it’s better to be absolutely ridiculous than absolutely boring."

Styling by Keiichiro Hara. Hair by Masayuki Yuassa. Makeup by Chiharu Nagahara.