Fashion editorial

Imperfect shining

March 11, 2021

Photographer Taku Urata and videographer Dag capture Rui Hijikata in a surreal editorial exclusive to RAIN. Shot in Japan, the editorial is styled with a mix of emerging and established brands such as Undercover, Balmung, and Lecavalier.

Taking moonlight and madness as inspiration, Urata says of the story, "imperfection is beauty, madness is genius and it’s better to be absolutely ridiculous than absolutely boring."

Styling by Keiichiro Hara. Hair by Masayuki Yuassa. Makeup by Chiharu Nagahara.

High neck turtleneck and pants by BALMUNG

High neck turtleneck and pants by BALMUNG

Coat by BALMUNG, vest by VAQUERA, shirt by LEVAVALIER, pants by MAJORFORCE, shoes, stylist's own
Coat by BALMUNG, vest by VAQUERA, shirt by LECAVALIER, pants by MAJORFORCE, shoes, stylist's own
Rag armor sweatshirt by BALMUNG
High neck parka by BALMUNG, pants by VAQUERA, shoes by JEFFREY CAMPBELL
Layer pocket jacket by BALMUNG, high neck top by BALMUNG, pants by NHU DUONG
Nylon parka by UNDERCOVER, rag shorts by BALMUNG, pants by APPENA
Nylon parka by UNDERCOVER, rag shorts by BALMUNG, pants by APPENA
Down jacket by CHEN PENG, nylon parka by UNDERCOVER, rag shorts by BALMUNG, pants by APPENA, shoes by EYTYS