In a move that marries Italian craftsmanship with international stardom, luxury fashion house Bottega Veneta announces the appointment of internationally acclaimed Chinese actress, Shu Qi, as their Global Brand Ambassador.
A Star-Studded Career
With nearly three decades in the film industry, Shu Qi’s contribution to cinema is undeniably remarkable. From blockbuster hits to cult classics, her versatility and depth as an actress have earned her both widespread recognition and critical acclaim. Memorable performances in films like “Millennium Mambo” (2001), “Three Times” (2005), and “The Assassin” (2015) — all directed by the renowned filmmaker Hou Hsiao-Hsien — placed her on the prestigious Cannes Film Festival’s main competition stage.
Shu Qi: A Name Synonymous with Artistic Excellence
Shu Qi’s mantle boasts a series of accolades — three Hong Kong Film Awards, two Golden Horse Awards for Best Actress, among many others. Furthermore, her discerning taste and expertise in cinema were sought after by some of the world’s leading film festivals. She served as a jury member at the Berlin International Film Festival (2008), Cannes International Film Festival (2009), and recently, the Venice International Film Festival (2023).
Strengthening Bottega Veneta’s Connection to the Arts
Shu Qi’s appointment isn’t the first time Bottega Veneta has partnered with influential figures from the cultural realm. Under the insightful Creative Direction of Matthieu Blazy, the brand previously collaborated with BTS’ RM in March. With Shu Qi being one of the most recognized public figures in China, this collaboration is set to fortify Bottega Veneta’s intrinsic ties to the world of arts and its core brand values.
A Shared Vision of Craftsmanship and Creativity
On her association with Bottega Veneta, Shu Qi expressed her admiration for the brand, highlighting its “cinematic quality” and the “rich heritage and distinct creative vision” it embodies. She stated, “Bottega Veneta inherits the classic spirit of Italian craftsmanship, invigorated with innovative creativity and a truly global outlook.”
Fronting the Gemelli Shoulder Bag
Having graced the Summer 24 show in Milan recently, Shu Qi’s first endeavor as the brand ambassador is an exclusive campaign. This campaign, shot by Sander Muylaert, unveils the new Gemelli shoulder bag, which launched on October 26.
In this partnership, Bottega Veneta not only cements its commitment to the arts but also champions a global perspective, with Shu Qi as the perfect embodiment of these ideals.