Gucci Town on Roblox welcomes professional football player and Gucci Brand Ambassador Jack Grealish. In the central piazza of the persistent digital space for the Gucci community to come together and play on Roblox, the Manchester City and England midfielder will invite visitors to cross the Mini Game Heights portal to discover a brand-new, football-inspired experience.
Dressed in the Gucci Good Game capsule collection, Jack Grealish’s avatar leads this game of skill and precision that ends with “GG”—the parting salutation of sportsmanship and the emblem of the House’s presence in gaming ecosystems. Echoing the classic football penalty shootouts, players will be guided to kick the ball at the right target and score goals against the competing team.
Grealish’s playmaker personality, both on and off pitch has won the love and support of fans worldwide – and is now ready to expand into this new, immersive dimension. First and foremost a community for all, Gucci Town was unveiled in May 2022, and it represents a dynamic space for building connections through shared creative experiences. Following its takeover by multi-platinum selling recording artist and face of the Gucci Flora Gorgeous Jasmine campaign, Miley Cyrus, Gucci Town continues to evolve for those seeking the unexpected, in conversation with the House’s trajectory into the future.