Bottega Veneta unveils a new chapter in its "Going Places" campaign starring Jacob Elordi. The series of images intricately weaves the brand's heritage of movement and craftsmanship into a contemporary narrative. Set against the stark beauty of Utah and Nevada's desert landscapes, as well as minimalist architectural backdrops, the campaign shot by celebrated Magnum photographer Alec Soth presents a visual journey of motion and discovery. Elordi, the rising star known for his roles in "Euphoria" and "Saltburn," embodies the brand's ethos with effortless grace.
Elordi, captured in dynamic poses that border on the balletic, becomes a living embodiment of Bottega Veneta's ethos. In one striking image, he gracefully arches backwards on sun-baked rock formations, a weekender bag at his side. Another frame finds him standing confidently framed by concrete walls, donning a mustard suede jacket over a plaid shirt, paired with dark trousers and sleek shoes - a look that marries casual sophistication with Bottega Veneta's signature refined aesthetic.
Creative Director Matthieu Blazy's vision shines through, emphasizing the brand's pragmatic roots in leather goods while elevating them to new artistic heights. The campaign seamlessly blends Bottega Veneta's Venetian heritage of cross-cultural exchange with a modern spirit of exploration.
New travel accessories take center stage, including an updated Andiamo bag in canvas and leather, and a weathered brown leather weekender. These pieces, designed for the discerning traveler, echo the suppleness and adaptability that have been Bottega Veneta's hallmarks since 1966.
As Elordi leaps across rocky chasms and strikes poses that defy gravity, he personifies the campaign's essence: a celebration of craft in motion. This imagery not only showcases the functionality of Bottega Veneta's designs but also their inherent beauty and versatility in even the most dramatic settings.
The "Going Places" campaign elevates Bottega Veneta's offerings beyond mere products, presenting them as essential companions for life's journeys. It invites viewers to see the brand's pieces as facilitators of movement and discovery, embodying the spirit of travel itself. In Elordi's fluid movements and the rugged yet refined accessories he carries, Bottega Veneta emerges as a paragon of luxury, functionality, and artistry.
