The Spanish luxury house returns with a sun-drenched collection for fall that captures island living through craft, color, and effortless elegance.
By Fashion Editorial Staff
On the windswept beaches of Comporta, Portugal, LOEWE unveils Paula’s Ibiza 2025—a radiant ode to summer as a state of mind rather than a destination. Anchored in the free-spirited ethos of the iconic Paula’s boutique once nestled on the Balearic island, this season's collection is a celebration of effortless sensuality, natural craft, and the freedom of self-expression.
At the heart of the campaign is actor Jamie Dornan, whose brooding charisma brings a grounded sensuality to the collection’s airy palette. Joined by LOEWE Brand Ambassador and musician GISELLE, alongside breakout actors Sophie Wilde and Enzo Vogrincic. Dornan is captured through the lens of Gray Sorrenti in a series of cinematic moments that reflect the passage of time—from golden dawn to burnt orange dusk. Portrayed against elemental backdrops of sand, dry branches, and timeworn fences, the cast is caught mid-movement, sun-washed and serene, in an atmosphere of quiet authenticity.
The campaign reflects not only the ease of island life but also a deeper connection to the environment—echoed in still lifes where raffia bags and statement sunglasses rest among wild vegetation and sun-bleached relics. Every frame pulses with the energy of summer lived fully, whether in the city or by the sea.
The Paula’s Ibiza 2025 collection itself is an elevated mix-and-match wardrobe, defined by flowing silhouettes, earthy textures, and joyful craftsmanship. Dresses and skirts arrive in sun-bleached blends, gathered and draped to mimic movement in the breeze. Textural knits and soft jersey are layered with lace inserts and trims, inviting a tactile sensuality. Denim, relaxed and painterly, appears in patterned co-ords for men and pastel-hued variations for women, pushing the boundaries of casual elegance.
Motifs inspired by Ibiza’s lush vegetation—compasses, feathers, florals—underscore a narrative of harmony between self and nature. Nowhere is LOEWE’s commitment to craft more evident than in its accessories. The standout Ola bag, a sculptural interpretation of traditional raffia techniques, features a wavy silhouette and short donut chain, while the Punch Hole basket plays with volume and texture through chunky braiding and raw leather belt straps. Its sister, the Punch Hole Hobo, is softer and slouchier, woven loosely with a functional leather patch pocket.
The Featherlight Puzzle now arrives in an irresistible mini version—perfect for the sun-chaser on the move. Elsewhere, garden whimsy abounds: embroidered bees and blooms dance across baskets and pouches, while handcrafted charms take the form of glossy tomatoes and candy-bright flowers. Jewel-like pins featuring bugs and botanical forms add a note of playful sophistication.
Even footwear leans into the sunshine. The new Rio suede slipper features raffia embroidery by hand; the Anagram slide—now with a kitten heel option—marries comfort and edge; and the Petal espadrille reimagines the classic Spanish silhouette with signature LOEWE flair. The collection is rounded off with accessory accents like denim and rainbow-beaded bucket hats, chunky Front Lens frames, and flower-studded Daisy Field sunglasses—each piece designed to be layered, styled, and lived in.
A tribute to both the spirit of Ibiza and the artisans behind the scenes, the collection also reinforces LOEWE’s ongoing support of local communities. Through donation programs, the house continues to fund a craft training school in Madagascar and provide university scholarships in Colombia—initiatives that ensure the continuity of the traditional techniques woven into every piece.
The LOEWE Paula’s Ibiza 2025 collection launches globally on April 17th in stores and online at Loewe.com—offering a sophisticated yet spontaneous vision of summer that lingers long after the season fades.