Celebrity

Jannik Sinner Wins US Open, Bringing Gucci to Center Court

September 9, 2024

Gucci Global Brand Ambassador Jannik Sinner clinched the 2024 US Open title in a nail-biting final, defeating Taylor Fritz 5-4 in the deciding set. This victory not only marks a new era in tennis but also in tennis fashion. The Italian sensation conquered the court and captured hearts with his impeccable sense of style, proving that champions truly do wear Gucci.

Global Brand Ambassador Jannik Sinner wore a Gucci Pre Fall 2024 navy-white wool and cashmere knit cardigan and denim pants carrying the winners trophy for his win at the Men's Singles Final on Day Fourteen of the 2024 US Open on September 8, 2024 in New York.

Sinner's Winning Ensemble

As Sinner stepped onto the iconic Arthur Ashe Stadium, all eyes were on his curated Gucci look. The rising star sported a magenta jacket that popped against the blue courts, paired with forest green shorts, a bold color combination for the win. His choice of a black cap and pristine white sneakers completed the look, striking the perfect balance between athletic performance and style.

Jannik Sinner wears Gucci to accept his trophy for the Nitto ATP Finals 2023 at the Colosseum.
Jannik Sinner seen with the “HEAD x Gucci” duffel bag at the US Open 2024 Finals.

A Partnership Served to Perfection

Gucci's collaboration with Sinner has proven to be a winning formula. The luxury brand's foray into sportswear has found its perfect ambassador in Sinner, whose youthful energy and undeniable talent embody the spirit of modern Gucci. This partnership not only elevates tennis attire but also blurs the lines between sport and style, creating a new paradigm in athletic fashion.

Jannik Sinner is seen arriving at a private dinner hosted by Gucci in honor of announcing him as Global Brand Ambassador at Mount St. Restaurant on June 26, 2024 in London, England. (Photo by Ricky Vigil/WireImage)

The Future of Tennis Chic

With this historic win, Sinner has not only etched his name in the annals of tennis history but has also set a new standard for on-court elegance. His victory is a testament to the power of confidence, both in one's abilities and in one's appearance. As we look to the future of tennis, one thing is clear: the era of Gucci-clad champions has arrived, and it's here to stay.

Jannik Sinner's US Open triumph is more than just a sporting achievement; it's a fashion moment that will be remembered for years to come. As he continues to serve aces and style in equal measure, the world eagerly awaits to see what this Gucci-draped champion will bring to the court next.