Celebrity

Jin of BTS Named Gucci Global Brand Ambassador: K-Pop Meets Fashion

August 7, 2024

Gucci announced today Jin of BTS as their newest Global Brand Ambassador. This cosmic pairing witnesses fashion gain a new star filled with style, charisma, and unparalleled artistry.

Jin's Rise to Gucci Ambassador

Among sold-out stadiums to the glossy pages of fashion magazines, Jin has effortlessly transcended from pop star to fashion muse and style icon. As one-seventh of the global sensation, BTS, he has broken records and shattered become one of the music icons in the 21st century.

With multiple 'Top Social Artist' awards from the Billboard Music Awards, BTS has redefined the music industry. But it's Jin's solo venture, 'The Astronaut,' that showcased his personal artistry.

A Perfect Match

As Jin was crowned Gucci’s newest Global Brand Ambassador Creative Director Sabato De Sarno, remarked “I am very excited to welcome Jin as Global Brand Ambassador. His warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him.”

Jin expressed his admiration for the brand, remarking, “Gucci is an iconic brand with a long-standing heritage and modernity. It is meaningful and thrilling to be a part of such a house."

The Gucci Galaxy and K-Pop

As Gucci prepares to embark on this impactful journey with Jin, we can't help but imagine what is to come from the thrilling partnership. Will he join Gucci at the coming Women’s Spring Summer 2025 show in Milan on September 20th? If so, one can’t help but wonder what look he’ll wear.

This collaboration adds to a new era in fashion, where the lines between music, style, and cultural influence blur with the fashion runway and must-have luxury.