JORDANLUCA, the fashion brand known for its boundary-pushing designs, presents its SS24 collection that challenges conventional norms and embraces chaos. The collection is a reflection of the ever-changing world we live in, where uncertainty looms, and the future remains unpredictable. By combining elements of glamour, crisis, and the philosophy of absurdism, JORDANLUCA encourages individuals to confront the challenges of life with fearlessness and resilience.
Form and Movement
The SS24 collection introduces the "bulldog" shoulder, a distinctive feature that imparts a sense of mass and forward motion to coats, shirts, knitwear, dresses, and jackets. Wearing these garments gives the impression of slight curvature without defeat. It symbolizes the unwavering determination to overcome disasters and calamities, rather than seeking solace in nostalgia or denial. The bulldog silhouette embodies a clear desire to face the future head-on, unflinching and resolute.
The collection explores movement extensively, evident in various pieces such as printed silk skirts, raw-edged wool fabrics with pleating on the front, and cowboy boots. Denim pieces with long trailing backs also embody the sense of direction and motion. The collaboration with Lonsdale introduces the "Hajarde Fatte T-Shirt," a testament to the resilience of individuals who find joy and happiness in the face of adversity, transcending societal expectations and limitations.
Irony and Reinterpretation
JORDANLUCA's FW23 collection is marked by ironic reinterpretations of wardrobe staples. The simple hoodie is turned upside down and printed with vibrant digital fairies, injecting a touch of fantasy into everyday wear. This transformation signifies the possibility of online experiences, where personal realities become malleable and the constraints of the physical world can be transcended. The military camouflage motif is reinvented as a "frame," blurring the boundaries between the self and the public role. The collection emphasizes that images serve not only as references or artifacts documenting trends but also as the medium through which we can outpace cynicism and embrace change.
Exploring Sexual Connection and Individuality
The pursuit of heightened sexual connections, whether ephemeral or enduring, tender or intense, is a recurring theme in the collection. Garments such as the draped tops and chiffon pieces symbolize the quest for intimate and passionate encounters. JORDANLUCA creates an atmosphere where individuals can embrace their desires and express their individuality freely.
JORDANLUCA's SS24 collection challenges conventional norms, encourages fearlessness in the face of chaos, and embraces the ever-changing nature of our world. The designs reflect a determination to move forward, embodying the resilience needed to confront life's challenges head-on. With a blend of glamour, crisis, and the philosophy of absurdism, JORDANLUCA encourages individuals to find joy and happiness even in the most uncertain times. By defying societal expectations and embracing individuality, the collection inspires individuals to forge their path and leave a lasting impact on the world. jordanluca.com
JORDANLUCA SS24
