Juliette Binoche and Ben Mendelsohn Showcase Dior’s Legacy at ‘The New Look’ Apple TV+ Premiere

Marking a pivotal moment in fashion and cinematic storytelling, Apple TV+'s The New Look, premiering on February 14, showcases Dior's enduring elegance. This series, starring Ben Mendelsohn as Christian Dior and Juliette Binoche as Coco Chanel, brings to life the intense rivalry between these fashion icons during the tumultuous era of World War II.

At the New York City premiere on February 12, 2024, celebrities dazzled in Maria Grazia Chiuri and Kim Jones' latest Dior creations, embodying style and sophistication.

Before delving into the premiere's sartorial splendors, one must appreciate the profound legacy of the House of Dior. Founded in 1946 by Christian Dior, the brand revolutionized women's fashion with the launch of the "New Look" in 1947, characterized by cinched waists, voluminous skirts, and an ethos of opulence that redefined post-war fashion. Dior's influence extended beyond the silhouette, embodying a rejuvenation of Parisian chic and an indomitable spirit of creativity and renewal.

Juliette Binoche, portraying Coco Chanel, was the epitome of sophistication in a classic Dior black wool crepe dress complemented by a black sisal hat, leather gloves, and boots, epitomizing the elegance and resilience of the era. Glenn Close, another luminary in attendance, chose a Dior black wool and silk bar jacket and skirt, accessorized with a Lady D-Joy bag, embroidered brooches, earrings, and Dior shoes, each piece narrating a story of meticulous craftsmanship and timeless allure.

The men of "The New Look" were no less striking in their Dior ensembles. Ben Mendelsohn, in his Dior Men’s Collection suit, brought Christian Dior's visionary elegance to life at the New York City premiere. While John Malkovich's grey wool notch lapel suit and Todd Adam Kessler's beige cotton twill jacket and pants from the Dior Men's Spring 2024 collection showcased the versatility and modernity of Dior's menswear.

The New Look series, through its exploration of the rivalry between Dior and Chanel, offers more than just a historical drama; it presents a canvas where art, history, and fashion intersect, reflecting on a time when Paris reemerged as the heart of artistic innovation and sartorial majesty. The series not only pays tribute to the genius of Dior and Chanel but also invites viewers to reflect on the transformative power of fashion in times of adversity.

The world premiere of The New Look was a celebration of the enduring legacy of Dior, a testament to the brand's ability to capture the essence of an era while continually evolving. As The New Look unfolds on screen, it mirrors Dior's evolution, artfully interlacing the fabric of fashion history with dramatic storytelling.