Juun.J presents the fall winter 2023 collection in Paris. The show is titled BROKEN.
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Collection Notes
JUUN.J, a global Samsung C&T fashion division brand, announced the 2023 FW collection launch on January 20th at 12:30pm in Paris, France at Institut du mode Arabe.
JUUN.J set the collection theme as ‘BROKEN’, expressing ‘atypical aesthetics’ from various angles. Emphasizing the modern and luxurious punk rock mood, JUUN.J reinterpreted items such as military, rider and denim pieces to create new silhouettes by breaking down boundaries.
Additionally, based on colors such as black, brown, green and blue, beauty was derived by breathing newness into old, worn out, and damaged items.
In particular, JUUN.J displayed 40 pieces of leather, denim, jersey, and wool materials with design elements including faded and deconstructed garments in a space with high pillars and contrasting lighting.
JUUN.J creative director Wookjun Jung said, “Through the runway, returning after three years, JUUN.J’s identity: classical twist was expressed in a new way and venue”.
“We expressed an atypical aesthetic based on a touch that breaks down the boundaries of our signature items,” he added.
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