Unveiled at Milan Fashion Week on June 16th, 2024, the JW Anderson Spring/Summer 2025 Men's and Women's Resort collection invites viewers into a mesmerizing hypnotherapy session. Creative Director Jonathan Anderson, celebrated for his innovative and avant-garde designs, takes us on a dreamy journey where proportions are distorted, details are magnified, and the unexpected becomes the norm. Watch our exclusive YouTube short coverage here.
Celebrity Attendees
The star-studded front row included tennis legend Venus Williams, actress Kate Mara, her husband, actor Jamie Bell, and R&B sensation Brent Faiyaz, all eager to witness the unveiling of this extraordinary collection.
A Hypnotic Journey
Anderson’s collection is a delirious escape from reality, where everyday objects like loafers transform into bags and balloons adorn every corner. Volumes bend, turn, and grow askew, while flaps take on a life of their own. The exaggerated proportions and unexpected details create a surreal and captivating atmosphere, reminiscent of a hypnotherapy session.
Themes and Inspirations
This season, Anderson continues his exploration into bold and fluid designs, pushing the boundaries of conventional fashion. The collection serves as a subtle commentary on the state of fashion, highlighting the domination of trends and the cyclical nature of style. Much like Jeff Koons’ philosophy of the “shock of the new,” Anderson’s creations challenge the viewer’s perceptions and invite a reevaluation of what fashion can be.
Notable Details and Collaborations
One standout look features a balloon-like effect that resembles Koons’ iconic sculpture “Bouquet of Tulips” in Paris, hinting at the deeper meaning behind the collection’s playful aesthetic. Another intriguing detail is the transformation of the classic penny loafer into a handbag, showcasing Anderson’s talent for reimagining everyday objects.
The collaboration with GUINNESS, the renowned Irish company, celebrates the unrivaled craft and creativity that unite both brands. Several looks from the runway showcase the richness of Guinness foam, recreated with voluptuous pearl embroidery, turning classic luxury elements on their head. The hand-knit intarsia cashmere blend sweater in Look 55, crafted in London and bearing Jonathan Anderson’s signature in the style of Arthur Guinness, exemplifies the collaboration’s dedication to quality and innovation.
A Comprehensive Overview
Throughout the collection, Anderson plays with exaggerated proportions, transforming familiar objects into statement pieces. Oversized ties, literally deconstructed suits, and voluminous dresses dominate the runway, while unexpected materials like metallic fabrics and transparent layers add depth and intrigue. The color palette ranges from soft pastels to bold primary colors, creating a dynamic and eye-catching visual experience.
The JW Anderson Spring/Summer 2025 collection reclaims the power of fashion to transport us to another realm. By embracing the surreal and the unexpected, JW Anderson challenges our perceptions and invites us to dream. As the models gracefully navigate the runway, clad in otherworldly designs that blur the lines between reality and fantasy, we are reminded that our only limit is imagination.
The JW Anderson x GUINNESS ready-to-wear capsule collection, launching in November 2024, offers fans a chance to own a piece of this remarkable collaboration. As we eagerly await its release, we remain captivated by the boundless innovation that defines the JW Anderson brand.
[Video courtesy of Mads Lynge; Runway images courtesy of Louise Daniel; Guinness runway images courtesy of JW Anderson; collage courtesy of Kevin Pineda]