In a dazzling moment of K-pop star power and Italian luxury,BTS'sJinandNewJeans'Hannitransformed Seoul's Incheon Airport into a fashion spectacle, showcasingGucci's Pre-Fall 2024 collection. As global brand ambassadors for the legendary fashion house, these K-pop luminaries didn't just carry luggage – they carried the torch for a new era of travel aesthetics.
Their appearance marks a pivotal moment where the worlds of K-pop and high fashion collide, creating a ripple effect felt from Seoul to Milan. Jin's laid-back luxe and Hanni's elevated attire not only showcase their individual styles but also reflect Gucci's keen ability to capture the zeitgeist of global youth culture.
Jin's Laid-back Luxe
Jineffortlessly merged comfort with style in a head-to-toe Gucci ensemble. The BTS member sported ablack denim shirt($1,750) layered over a crispwhite cotton jersey tee($650), paired with matchingblack denim pants($1,350) featuring the brand's signature green and red Web detail. His look was completed with white leatherGucci Re-web sneakers($1,150) and a practical yetchic backpack($3,200), embodying the perfect balance of casual cool and luxury.


Hanni’s Elevated Attire
NewJeans'Hannitook a more polished approach, donning asingle-breasted wool jacket($3,200) that exuded boardroom-ready sophistication. She cleverly juxtaposed this formal piece with arib cashmere and silk tank top($1,700) andblack denim pants($1,200), striking a harmonious chord between professional and youthful. The look was anchored byblack leather Gucci boots($1,490) adorned with Horsebit details, while aGucci Blondie handbag($3,100) added a touch of timeless elegance.

These airport appearances not only capture celebrity style trends but also offer a glimpse intoGucci's Pre-Fall 2024 collection. The line artfully plays with the duality of formal and casual, mixing classic tailoring with relaxed denim pieces. As K-pop continues to shape global culture and fashion trends, Jin and Hanni's jet-setting looks highlight Gucci's versatility. Their ensembles strike a perfect balance between aspirational luxury and accessible style, embodying the spirit of the Pre-Fall 2024 collection and setting the tone for the season ahead.