Kaia Gerber is the face of Alaïa Winter-Spring 2023

January 10, 2023

Kaia Gerber stars in the Alaïa Winter-Spring 2023 campaign with an ode to Hollywood's Golden Age.

"Combining pure joy and exquisite attraction," Gerber, shot by Tyrone Levon at Sterling Ruby Studio in Los Angeles, teases the label's upcoming collection.

With direct references to Gerber's mother Cindy Crawford, the release seems to be hinting at the themes of the upcoming collection.

"From mother to daughter/ This timeless bond/ Echoes Alaïa's unique family spirit/ The strong link between the past and the future of the house."

The campaign reveals pieces from Alaïa's upcoming collection. From skin-tight and sheer dresses to new accessories.

Le Babel, a new bag inspired by the famous spiral dress, new details on classic Alaïa bags like Le Papa, and sculptural heels.

Kaia fascinates me because she never stops evolving. She embodies beauty... intelligence, movement, and empowerment... Everything that makes the Alaïa woman sexy and free."