Kaia Gerber, Son Ye-jin, and Jolin Tsai Shine in Valentino L’École Campaign Against New York’s Dynamic Backdrop

Amidst the vibrant heartbeat of New York City, where dreams soar as high as the skyscrapers, Valentino proudly unveils its Summer 2024 L’École advertising campaign. This campaign is a showcase of high fashion and a narrative of energy, possibility, and global unity. New York, with its dynamic spirit and endless possibilities, provides the perfect canvas for Valentino's vision, serving as more than just a location but as a pulsating force that drives the campaign's essence.

The campaign stars an illustrious trio: Kaia Gerber, Son Ye-jin, and Jolin Tsai, each bringing their unique light and legacy to Valentino's world. These talents, termed Valentino DI.VAs—an acronym for 'Different Values'—transcend their roles as mere faces of the campaign to become embodiments of its very soul, representing a harmonious blend of global perspectives and individual stories. Their convergence in this campaign mirrors a celebration of femininity, humanity, and the nuanced dialogue between the garments and the women who don them.

Conceived by the visionary Pierpaolo Piccioli and brought to life by the iconic photographers Mert Alas & Marcus Piggott, the campaign stands as a resplendent testament to artistic collaboration. Piccioli's cinematic approach to fashion, combined with Alas & Piggott's keen eye for capturing intimacy and truthfulness, results in a series of frames that not only showcase garments but tell a story. The narrative is one of movement, intimacy, and the intertwining of diverse worlds, culminating in a captivating fusion of artistry.

The campaign celebrating the L’Ecole Summer 2024 collection is marked by a striking use of color and form, with Rosso, white, and black taking center stage. These elements, synonymous with Valentino's aesthetic, create a sensual dialogue between the body and the clothing. The Maison's revered altorilievo technique adds another layer to this dialogue, offering glimpses of skin through expertly crafted cuts, enhancing the narrative of sensuality and connection.

Valentino's accessory line, featuring the VLogo Moon Bag, Locò, and VSLING, plays a pivotal role in the campaign. These exquisite pieces, with their timeless lines and sensuous curves, harmonize with the campaign's celebration of femininity and form. They are not merely accessories but integral characters in the story, each adding a layer to the campaign's rich narrative tapestry.

Now available, the L’École collection is a reverent homage to Valentino's unwavering commitment to craftsmanship, tradition, and innovation. Under Piccioli's guidance, the collection becomes a narrative of authentic expression, a dance of shapes and stories that pays tribute to the strength and spirit of femininity. Each piece, from the simplest tee transformed into opulent silk gowns to the innovative cut-outs, tells a story of sophistication and depth.

Valentino's L’École campaign ventures beyond advertising endeavor; it's a global narrative that celebrates diversity, artistry, and the enduring strength of femininity. Set against the vibrant backdrop of New York City and brought to life by a trinity of global talents, the campaign is a testament to Valentino's commitment to craftsmanship, innovation, and the authentic expression of individualism.

Dive into this artistic journey and explore the collection at Valentino.com, inviting you to not only behold fashion but to feel, experience, and immerse yourself in its transformative essence.