Embarking on a journey through realms of unparalleled luxury, Gucci unveils Kendall Jenner and Bad Bunny as the luminous faces of its Valigeria campaign. This campaign is imbued with the spirit of “Gucci Ancora,” celebrating the everlasting love that is the heartbeat of the Gucci community.
Beginning of the Journey: A Celebratory Overture
The campaign comes to life in an airport, the starting point of many journeys. It is an exploration of the bonds formed through shared travels, all seen through the creative eye of Anthony Seklaoui.
Nineties Elegance: Revitalizing Jet Set Glamour
The frames capture a moment of ephemeral elegance, as Kendall Jenner and Bad Bunny traverse the airport, breathing new life into the iconic Jet Set glamour of the ‘90s with their radiant presence.
The looks, a blend of casual sophistication and high-end refinement, mirror the timeless elegance that is a hallmark of Gucci’s esteemed travel collections. This campaign also unveils innovative, stylish designs, highlighting vibrant fluorescent leather and distinctive embossed GG rubberized leather pieces, giving each look a touch of modern luxe appeal.
Paying Tribute: Honoring Gucci’s Roots
Beyond its visual splendor, Gucci’s Valigeria campaign stands as a homage to its foundational principles, heralding the inception of a revitalized era in luxury travel and exploration, all in seamless alignment with the innovative visions of Creative Director Sabato De Sarno.
This campaign is a vivid embodiment of Gucci’s essence, symbolizing its historical resonance, innovative design, and above all, the unity and love that form the foundational pillars of the House of Gucci. Explore more at gucci.com.