Kidill designer Hiroaki Sueyasu is a visionary who transcends conventional boundaries and challenges the status quo. With his latest Spring/Summer 2024 collection showcased during Paris Fashion Week, Sueyasu, the creative force behind Kidill, presents a powerful expression of punk as more than just a style but a state of mind and attitude. His designs capture the essence of personal “life,” embodying emotions like anguish, desire, sorrow, and anger, intertwined with perspectives of disobedience, rejection, restraint, action, anti-industry, and DIY-ism. Through his creations, Sueyasu invites us to explore the interplay between the mundane world and our instinctive existence.
A Rebellion Against Algorithms: Unveiling the SS24 Collection
Amidst a world engulfed in crumbling dichotomies and drowning in uncertainty, Hiroaki Sueyasu strives to find solace and clarity amidst the chaos. His SS24 collection signifies a genuine rebellion against algorithms and the dictates of the majority. It represents a return to his initial impulse of DIY creativity and encapsulates the unparalleled value of craftsmanship that cannot be imitated or replaced. The collection showcases intricate multilayered silhouettes and intricate details that bear the unmistakable mark of Sueyasu’s hands, representing an unwavering resistance to existing ideas.
Embracing the Spirit of the Minority: Creating a New Field
Sueyasu reveres being “a minority of the whole,” a characteristic shared by the entities that inspire his creative process. Drawing inspiration from hardcore and youth cultures, bearers of anarchism and the new left, and the London punk scene, Sueyasu pays homage to those who challenge the status quo and strive to create new realms. He embraces the “heretics” and their endeavor to build a new field that starkly contrasts the embedded ties of the world. The SS24 collection embodies this spirit, channeling the essence of rebellion and dissent.
A Departure from Classical Parisian Theology: The Perceptual Reading of Punk Ideology
Kidill’s collection transcends the classical Parisian theology of fashion, exploring the realms of the minority spirit and ideology. Sueyasu skillfully weaves in references to satanism, subtly infused in the graphics, textiles, and handcrafted headpieces that define the collection. By referencing historical figures such as the “witches” from the Moral Panic movement of the 16th to 18th centuries, Sueyasu sheds light on their misunderstood existence and the oppression they faced under the monarchy. Through these references, he expresses the resilience and extraordinary life force of a community that banded together to resist oppression, even at the cost of their own lives. Sueyasu parallels the Boro technique of patching pieces together, symbolizing his determination to challenge his own freedom and project the future of his brand based on the “value of heresy.”
The Evolution of Kidill: A Fusion of Chaos and Pureness
Born in Fukuoka, Japan, Hiroaki Sueyasu’s journey in fashion began with a focus on disassembling vintage wear influenced by the graphic artists of the punk era. In 2014, he launched Kidill, a brand that epitomizes the essence of pureness within chaos. Drawing inspiration from London punk, hardcore punk, post-punk, and grunge cultures, Sueyasu creates clothing that resonates with the delinquents of today, infused with a modern mindset. His rebellious approach has garnered recognition, including the DHL Design Award and the Tokyo New Designer Fashion Grand Prix. Kidill’s collaborations with revered artists and brands continue to add excitement and universal value to the brand. Collaborations with influential figures such as Dennis Morris, Public Image Limited, Sheila Rock, The Damned, Siouxsie Sioux, Peter Murphy, Jamie Reid, and Winston Smith have further elevated Kidill’s creative endeavors.
Since 2021, Kidill has been showcasing independent shows in Paris, gaining recognition for its unique aesthetic and rebellious spirit. Beginning from the 2021 Autumn/Winter season, the brand has proudly secured a place on the official schedule for Paris Fashion Week, solidifying its presence on the global fashion stage.
As Paris Fashion Week Spring/Summer 2024 unfolds, Hiroaki Sueyasu’s Kidill collection emerges as a captivating rebellion against conformity and a celebration of the minority spirit. Through his unapologetic designs, Sueyasu urges us to embrace individuality, challenge societal norms, and find inspiration in punk culture and DIY creativity. Kidill stands as a testament to the power of self-expression, craftsmanship, and the pursuit of personal freedom. With each collection, Sueyasu invites us to join him on an audacious journey where chaos and pureness intertwine, and fashion becomes a powerful conduit for art, emotion, and the spirit of rebellion. kidill.jp