Kim Jones for Dior designs a racing skin and car for PlayStation’s Gran Turismo 7

August 1, 2022

Dior announces a special collaboration between Artistic Director Kim Jones and the exclusive PlayStation 5 game, Gran Turismo 7. Jones has designed "ground-breaking Dior gear 'skins' and customized a vintage car, the De Tomaso Mangusta, exalting the distinctive hallmarks of the house of Dior.

"Specially conveived by the Artistic Director of Dior Men's collections for Gran Turismo 7, this inaugural virtual capsule will be unveiled on August 25. At the heart of the game itself, the skin consists of a yellow and gray jumpsuit, matching gloves, reinterpreted DIORIZON shoes and a blue and gray helmut.

DIOR OBLIQUE motifs, the CD DIAMOND initials along with a 'Christian Dior Atelier Avenue Montaigne' patch emblazon these different creations. As a final touch, the number '47' appears on the driver's silhouette and the race car, as a tribute to the year 1947, the date of Christian Dior's first trail-blazing fashion show, which sealed the success of the 'New Look' and the House of Christian Dior.