Kylie Jenner Stars in Miu Miu Fall/Winter 2025 'Femininities' Campaign

By The Fashion Editorial Team

Miu Miu presents its Fall/Winter 2025 campaign, an unapologetic celebration of femininity for the modern age. With a meticulously crafted vision that places individuality at its center, Miuccia Prada reinvigorates the essence of femininity in fashion once more. Towa Bird, Lou Doillon, Rila Fukushima, Myha'la, Kylie Jenner, Yura Romaniuk, and Cortisa Star all appear in the striking campaign. United by their strength of character, these multifaceted personalities embody the modern woman: complex, confident, and never short of charisma and flair.

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Photographed against a backdrop of moiré silk in a subtle yet striking color palette, the bold imagery highlights the power of portraiture with a focus firmly on powerful female archetypes. Femininity is reimagined not only through character but also through form. Soft pastels, audacious bold prints, and surprise colors take inspiration from traditional femininity and turn it on its head. Garments shape the torso; pointelle knits hint at intimacy; men's tailoring teases subtle tensions and drama. Traditional checks are given new life: classic silhouettes appear in mustard yellow, true red, forest green, and purple, imbued with as much irony as quiet sophistication. Unlikely fabrications add unexpected texture like luxe athleticism which lends the modern woman a sense of confidence and free-spiritedness.

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Archival bourgeois elements have been rediscovered and proposed for a new era by Prada's masterful hand. Cloche hats frame faces; brooches and stoles elevate everyday moments into dramatic affairs. The Aventure iconic pump appears alongside sleek sneakers and shapely knee-high boots that carry a unique sense of individuality. With its delightful cast, the Miu Miu Fall/Winter 2025 campaign reveals an offering for the confident woman — one who knows true beauty lies beyond form but in character and self-worth. It speaks to the designer's long-lasting appeal of wardrobing for the woman who seeks out her own success and delivers it with confidence.