Lacoste Fall/Winter 2024 – Pelagia Kolotouros Reignites Tennis Heritage With Glamour And Star Power, Featuring Adrien Brody, Emma Roberts, & Grace Jones

The Lacoste Fall/Winter 2024 collection heralds a pivotal return to Paris Fashion Week, under the guidance of Creative Director Pelagia Kolotouros who rejuvenates the brand's illustrious tennis heritage for the modern era. This season, inspired by the vibrant Années Folles era, Lacoste pays homage to René Lacoste's dual legacy as a tennis legend and a fashion icon. Reflecting the brand's evolution, this season blends sport with the arts, reminiscent of Paris's golden age of creativity. Embark on a journey with us through a collection that revisits Lacoste's storied past and ushers you into its future, where fashion and history converge on the court.

Pelagia Kolotouros, making her Paris debut, lends the collection a fresh vitality that mirrors the spirited era of the 1920s and 1930s. By reinterpreting Lacoste's traditional motifs and the iconic crocodile emblem, she introduces a line that is both nostalgic and forward-looking. The designs celebrate Lacoste’s foundational moments, such as René Lacoste's historic Davis Cup victory in 1927, which solidified his legacy and contributed to the creation of the Roland-Garros stadium and the French Open.

The collection offers a modern twist on tennis aesthetics, featuring sophisticated, feminine ready-to-wear pieces that transcend traditional boundaries. Tailoring is sharp, silhouettes are minimalist, and the original crocodile illustration becomes a recognizable element throughout the lineup. Sequin-embellished dresses and silk scarves feature baby crocodiles, adding a touch of glamour and femininity.

The Lacoste Fall/Winter 2024 show was notably graced by a remarkable assembly of accomplished personalities in the front row. Adrien Brody, the Oscar-winning American actor, brought a touch of Hollywood prestige to the event. Emma Roberts, the versatile American actress, lent her fashion-forward spirit, further highlighting the blend of artistry and allure central to Lacoste's ethos. The iconic Grace Jones, whose androgynous beauty and bold persona have influenced fashion for decades, personified the collection's celebration of strength and individuality. Trailblazing transgender actress and model, Hari Nef, resonated with the brand's message of diversity and modernity. And K.J. Apa, the New Zealand heartthrob, added youthful charisma, reflecting the brand's appeal across generations.

Delving into Lacoste's archives, Kolotouros shines a contemporary spotlight on elements like the original tennis polo and pleats. The lineup includes references to René Lacoste's American adventures, with Pop Art-style jacquards and pleated skirts nodding to tennis champion Suzanne Lenglen's iconic style. Sport tops, parkas, and puffers designed for fashion and performance further elevate the offering. New-gen cable knits and hand-embroidered coats update the traditional country club aesthetic, while croc-effect bucket bags and photographic prints pay tribute to Lacoste's storied past.

As Lacoste embarks on its most exhilarating era yet, the Fall/Winter 2024 collection bridges the brand's storied heritage with the vibrant ethos we celebrate today, hinting at even more groundbreaking designs in the collections to come. Pelagia Kolotouros expertly bridges the gap between generations with this collection, inviting us all to celebrate the innovative and sporty spirit that defines Lacoste. As we look forward to what's next, we remain captivated by the brand's promise of blending tradition with cutting-edge fashion.