Cash App x LaQuan Smith
Cash App, the #1 finance app in the United States, announced today the launch of LaQuan Smith for Cash by Cash App, the fourth collection in the company’s ready-to-wear fashion line Cash by Cash App. The capsule collection was designed exclusively by fashion designer and 2022 CFDA nominee LaQuan Smith, marking Cash by Cash App’s first collaboration with a luxury brand.
LaQuan’s NYC roots
LaQuan Smith for Cash by Cash App is a nostalgic nod to LaQuan’s New York roots and features four pieces in the brand’s signature styles: a bomber, leggings, a bodysuit, and a catsuit. The capsule collection is designed to bring LaQuan Smith from the red carpet into people’s everyday lives – without compromising the experience that is slipping on one of his signature pieces – and pushing the boundaries of what a finance company can offer its customers. The partnership traces all the way back to 2013, when Smith used Cash App in the early days of his business as a faster and simpler way to get paid for his designs.
Cash App was a crucial part of building my brand, so designing for Cash App is bringing my career full circle,” said Smith. “In the same way that Cash App is making finance more relatable, this collection is about the relatable side of my designs – it’s effortless, everyday, iconic luxury.LaQuan Smith
A large part of Cash App’s brand ethos is around empowering financial independence, creativity and self-expression. We have long admired LaQuan’s confident aesthetic, and he is the perfect partner to help us defy consumer expectations and bridge the gap between fashion and finance.Catherine Ferdon, Cash App’s Head of Marketing and Brand
Cash App’s previous collections under Cash by Cash App include “Future Nature,” designed by the company’s Brand Studio team and produced in Los Angeles, launched in April 2022, and “Hot Girl Enterprise,” launched in collaboration with Megan Thee Stallion in November 2021.
To shop the collection, visit cashbycashapp.com/laquansmith