Lisa and Saoirse Ronan Star in Louis Vuitton’s Artistic Spring-Summer 2025 Campaign
January 15, 2025
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Louis Vuitton presents the Spring-Summer 2025 women's campaign, featuring House Ambassadors Lisa and Saoirse Ronan within the atmospheric paintings of French conceptual artist Laurent Grasso. Photographed by Steven Meisel, the campaign builds upon the artistic dialogue first presented at Nicolas Ghesquière's runway show, where three exceptionally crafted looks (48, 49, 50) incorporated Grasso's otherworldly landscapes featuring floating spheres and fiery torches.
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For this campaign, Grasso created three new works from his "Studies into the Past" series, introducing a new surrealistic element: the black rectangle. This geometric form reshapes the boundaries of pristine, untouched nature scenes that serve as backdrops for the ambassadors, who exude a self-assured warmth in these uncanny yet naturalistic scenes.
The campaign immerses both talents in statement looks from the collection, creating portraits that blend classical and dynamic elements. Close-ups bring a touch of Renaissance composition, while full-length photographs showcase subtle movement that bridges traditional and contemporary aesthetics.
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Lisa and Saoirse Ronan embody the "soft power" theme that inspired Ghesquière's Spring-Summer 2025 collection. Lisa, a member of the phenomenally successful South Korean girl group BLACKPINK, has established herself as a formidable solo artist, with her single "Money" becoming the first K-pop solo track to achieve one billion Spotify streams. Currently the most-followed K-pop artist on Instagram, she has recently released new music including "Moonlit Floor," which interpolates the '90s hit "Kiss Me." Lisa is set to make her acting debut in the third season of "The White Lotus," filmed in Thailand.
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Four-time Oscar nominee Saoirse Ronan launched her Hollywood career at 13 with her role as Briony Tallis in "Atonement," garnering both BAFTA and Oscar nominations. She recently starred in Steve McQueen's historical drama "Blitz" and "The Outrun," based on Amy Liptrot's bestselling memoir, which she also produced. Her impressive filmography includes acclaimed performances in "Little Women," "Lady Bird," and "Brooklyn," each garnering Oscar nominations.
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Grasso's oil-on-wood works, with their science-fictional aura, complement Ghesquière's fascination with temporal convergence – how past and future can merge into a single creative expression. Meisel's photography enhances the mysterious yet realistic qualities of these paintings, while Lisa and Saoirse Ronan convey a modern femininity through the lens of Louis Vuitton.
The Louis Vuitton Women's Spring-Summer 2025 campaign launches globally in print insertions from January 16, 2025.