LOEWE and Swiss performance brand On advance their collaborative vision with a refined series of Cloudtilt 2.0 sneakers, uniting LOEWE's luxury craftsmanship with On's technical innovation in performance footwear.
The Cloudtilt 2.0, which debuted last spring, represents a luxurious evolution in athletic design. Its sophisticated multi-layer upper merges performance mesh with woven textiles, while precise details elevate functionality: rubber toe-guards enhance durability, additional padding at the tongue and collar improves comfort, and a sleek branded heel loop adds refinement. The foundation features On's CloudTec® Phase midsole technology, employing high-rebound, ultra-light EVA foam that ensures responsive cushioning throughout movement.
For this latest release, pristine white serves as a canvas for thoughtfully placed color accents. The collection spans pure white iterations alongside models featuring khaki green, orange, or navy details—with the navy version offered exclusively online. New variations explore gum outsoles paired with tan white and black white uppers. The design unites both houses through distinct branding: individual signatures appear on opposing sides, while a silver emblem on the tongue artfully integrates LOEWE's anagram with On's distinctive letterform.
The campaign, set against weathered stone and verdant fields, captures the collection's versatility through a series of dynamic portraits. The images reveal how seamlessly these designs transition between athletic performance and daily wear, emphasizing their adaptability to both city streets and natural environments.
This partnership connects two distinct legacies: LOEWE's 178-year heritage of Spanish craftsmanship and leather expertise meets On's revolutionary performance technology, developed in the Swiss Alps since 2010. The latter's award-winning CloudTec® innovation has transformed athletic footwear, earning a dedicated global following.
The LOEWE × On Cloudtilt 2.0 collection launches January 8 in selected stores and online, embodying both houses' commitment to purposeful design. Each piece demonstrates how technical excellence and refined aesthetics can coexist, created for those who appreciate both performance and sophisticated design.
This unique wardrobe addition furthers the luxury house's creative direction established under LOEWE's Jonathan Anderson, whose intellectual yet playful approach has redefined the house while honoring its craft heritage. The collaboration continues to demonstrate how luxury and performance can enhance each other through thoughtful design.
Experience the collection from January 8 at LOEWE boutiques worldwide and Loewe.com.
