The Spanish luxury house brings its singular blend of craftsmanship, culture, and design to Atlanta’s prestigious Phipps Plaza.
By Fashion Editorial Staff
In a strategic expansion into the South’s fast-growing luxury market, LOEWE has unveiled a striking new boutique in Atlanta’s upscale Buckhead district. The 115-square-meter space, which opened on April 18th, reflects the brand’s thoughtful global growth and unwavering artistic vision under creative director Jonathan Anderson.
Set within the refined surrounds of Phipps Plaza, the boutique exemplifies the CASA LOEWE concept—a retail philosophy that blurs the lines between fashion, art, and architecture. Its façade, clad in peach and silver ceramic tiles, nods to Georgia’s iconic fruit while establishing a strong architectural identity that feels both rooted and rarefied.
Sleek surfaces of glass, wood, and concrete provide a contemplative canvas for the boutique’s warmer elements: handcrafted ceramic finishes, brass accents, and turned iron details that reflect LOEWE’s deep legacy of artisanal excellence. The furnishings mirror this dialogue—Utrecht armchairs and iron martini tables punctuate the space, while a tufted leather puffer bench offers a sensuous counterpoint to the architectural minimalism.
The boutique presents a complete offering of women’s ready-to-wear alongside Loewe’s signature leather goods—handbags, footwear, eyewear, and small leather pieces—each displayed with curatorial intent. True to the CASA LOEWE philosophy, art remains integral to the experience. The Atlanta store features works from the house’s global collection, including three black-and-white prints of John Allen’s Pink House Cumbria, which punctuate the space with graphic contrast. Additional highlights include The Thuringer (2021) by Belgian-born artist Caragh Thuring, and Pouch on a bent branch (2020) by Irish basket maker Joe Hogan, a finalist in the 2018 LOEWE FOUNDATION Craft Prize—underscoring the brand’s ongoing dialogue with contemporary craft and artistic expression.
In its Atlanta debut, LOEWE offers more than a shopping destination; it creates a cultural encounter—an interplay of materials and meaning that reflects the brand’s rich heritage and forward-thinking design ethos. For Atlanta’s discerning clientele, the store presents an invitation: not only to shop but to enter into an ongoing conversation between tradition and transformation—where luxury lives.