Luxury fashion house LOEWE has reached a significant milestone by opening its first-ever store in Brazil, further solidifying its position as a global leader in the industry. The new boutique, situated in the prestigious Iguatemi São Paulo shopping center, spans an impressive 115 square meters and offers an immersive experience for fashion enthusiasts and art aficionados alike.
Under the creative direction of Jonathan Anderson, LOEWE has consistently pushed the boundaries of fashion, craftsmanship, and art. The brand's recent triumphs, including the highly acclaimed LOEWE Foundation Craft Prize and the successful launch of the Paula's Ibiza collection, have showcased Anderson's innovative vision and LOEWE's commitment to excellence.
The Iguatemi São Paulo store is a testament to LOEWE's dedication to creating unique and engaging retail spaces. The CASA LOEWE concept, masterfully executed in this new location, seamlessly blends the sophistication of a high-end boutique with the warmth and character of an art collector's home. A captivating palette of green, brown, and silver ceramic tiles envelops the storefront and interior, while lilac marble accents, oak shelving, and concrete floor tiles add depth and texture to the space.
The store's carefully curated furniture selection reflects LOEWE's attention to detail and appreciation for design. Vibrant Utrecht armchairs, iconic iron martini tables, and a stunning Isamu Noguchi Akari light sculpture create a harmonious and inviting atmosphere. The inclusion of two bespoke wool rugs featuring reproductions of John Allen's "White Horse, South Downs" further emphasizes the brand's commitment to showcasing exceptional artisanal works.
Art plays a central role in the LOEWE Iguatemi São Paulo experience, with pieces from the brand's international collection on display. The watercolor on paper series by Barcelona-based artist Daniel Steegmann Mangrané, titled "Lichtzwang" (2001) and "Lichtzwang" (2010), adds an intriguing layer to the store's aesthetic, inviting visitors to contemplate the relationship between organic and artificial forms.
As LOEWE continues to expand its global presence, the opening of its first store in Brazil marks an exciting new chapter for the brand. With its unwavering dedication to craftsmanship, art, and innovation, LOEWE is poised to captivate the hearts of fashion lovers in South America and beyond.